UNLOCKING CUSTOMER DATA – HOW TO DRIVE CUSTOMER EXPERIENCE TRANSFORMATION USING DATA FROM LEGACY SYSTEMS
Digital-led customer experience transformation is one of the hottest topics for CMOs in today’s market. According to IDC, over two thirds of global enterprises are looking to make the strategic shift from traditional to digitally-led strategy, with over one third
Why a centralised approach to decisioning is not necessarily the best for marketing. Read on to learn more about: The three key types of decision in digital marketing The pitfalls of centralised decisioning Common tensions between Marketing and IT The advantages of taking a
How a scientific approach to web personalisation can deliver significant positive returns for marketers. Learn about: * The differences between a traditional marketing approach and a scientific approach * The common pitfalls of deploying web personalisation programmes * How Customer Data Platforms can
Email Marketing and AdWords for the first time made it possible for Marketing to measure the effectiveness of marketing at an individual level and to calculate true marketing ROI. Find out why your organisation must own its marketing
Everyone’s talking about the power of ‘BIG’ data to drive a better customer experience and add relevant personal touches to marketing campaigns, but some large enterprises are struggling to grasp this opportunity.
The ability to tailor your marketing and CX communications based on what you know about a customer is generally a very good thing, but it can come back to bite you. We have put together a list of five things
Recently Customer Data Platforms (CDPs) have become the latest 3 letter acronym to enter marketing glossary. CDP’s offer many benefits to those that can successfully adopt one and use it to enable their data driven digital customer experience and
Marketers are now operating in a world where data is more important than ever and those that can access and use it effectively can gain a significant advantage over their competitors. When it comes to deciding what data platform you
Marketing technology is both a benefit and a burden. It’s full of promise, if you can get it right. But it can also keep you up at night, because you just can’t seem to get it all to hang together.
Over the past months, several of the major marketing cloud vendors have announced either the availability or development of their own customer data platforms (CDPs). For some, this represents a major change of position. They’ve moved from questioning the need