Why does marketing need its own data platform?
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise
infrastructure systems that aren’t capable of segmenting data just the way marketers want it.
For businesses and organisations that already recognise the value of digital marketing and delivering the data it needs for success, a purpose built customer data platform (CDP) is proving to be key for providing rich customer experiences that translate into sales and ongoing loyalty. For medium-to-large enterprises that haven’t yet made the leap to a CDP, there’s a business case to write.
Our whitepaper addresses the top 5 reasons management and IT decision makers need to understand why marketing so desperately needs its own data platform.
A guide to digital platforms used for direct and indirect marketing
In this day and age, every industry has their own platforms, which in turn, comes with their own set of
acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.
To help get you started, we’ve come up with a guide to the various marketing platforms you need to know about, how they are used and what you need to make them work best for you.